Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. Here’s how to shift your ABM approach. Alternatively, relying solely on a single source of third-party data (i.e.,

Purchase 52

Purchase ABM Account Based Marketing Multi-Channel 52

Madison Logic

JUNE 12, 2024

We’ve entered what Forrester calls the buying groups era. Gone are the days when your account-based campaigns just needed to reach a single decision-maker to make an impact and close the deal. Embracing strategies that engage the buying committee is necessary to stand out.

Buy 52

Buy Marketing Budget Top of Funnel Forrester 52

6sense

AUGUST 24, 2017

The Forrester Wave naming us the leader in the space completely validated my instincts. We’re shining a light onto our customers’ buyers and where they are. Because buyers’ needs and timing are constantly shifting, 6sense’s ability to provide daily updates as buying intent involves is crucial.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48