Engagio

JANUARY 27, 2021

Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. And before that he created and co-founded the popular marketing automation software Marketo. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. The five processes include: Build: This is where you collect the first-party data about your accounts.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. What our customers had to say about it “I wouldn’t want to do ABM without Demandbase.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Marketing Insider Group

AUGUST 5, 2020

Obviously, personalization is on the forefront of most marketing strategies due to the high demand for customized experiences from consumers. Consumer demand for instant interactions and assistance is making service and support a burden for many companies – they simply cannot keep up with rising customer expectations.

Enterprise Management 338

Enterprise Management Automation Work Management Marketing Management 338

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. . Cut to now, and account-based marketing isn’t so new anymore.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Valasys

APRIL 5, 2019

This marks Integrate’s aggressive strategy to unify all top-of-funnel marketing channels into one platform. Integrate customers can now combine demand generation, face-to-face events, social media, and ABM digital advertising into a single platform which helps to solve the inefficiencies that get created due to marketing fragmentation.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49