Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. “What I’m excited for is what this (Engagio + Demandbase integration) means for the whole ABM market. ” Where ABM is headed.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Marketing Insider Group

AUGUST 5, 2020

Obviously, personalization is on the forefront of most marketing strategies due to the high demand for customized experiences from consumers. Consumer demand for instant interactions and assistance is making service and support a burden for many companies – they simply cannot keep up with rising customer expectations.

Enterprise Management 339

Enterprise Management Automation Work Management Marketing Management 339

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

MAY 23, 2023

What our customers had to say about it “I wouldn’t want to do ABM without Demandbase. So ABM was a no-brainer to get high and wide inside these organizations.” What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. Beyond our product accomplishments, we’ve also defined a methodical strategy to execute ABM at scale through the implementation of our TEAM framework – which has been widely accepted as the fundamental way to approach ABM. .

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Valasys

APRIL 5, 2019

Integrate customers can now combine demand generation, face-to-face events, social media, and ABM digital advertising into a single platform which helps to solve the inefficiencies that get created due to marketing fragmentation. This would be Integrate’s second purchase in 3 months as they had acquired ListenLoop back in January.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49