BuzzSumo

DECEMBER 17, 2020

AB testing Facebook ads. Creating an a lead gen ad for an SMB. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y. Facebook Advertising.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Lead Liaison

MARCH 14, 2018

Obviously, we want to be using our own software that’s how we’re growing our business so rapidly. We’re using our own software, but we’re always making changes, we’re changing our qualified lead flow, we’re changing our messaging, we’re always refreshing the content, for tweaking how we do prospecting. It’s not a lead gen tool.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Directive Agency

MAY 9, 2017

For example, we are building a piece on: “The Average Organic Traffic Cost of Series C Funded Firms” Not coincidentally, we have a strong portfolio of Series C funded firms and would like more clients in the B2B software space. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85