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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advertisers, through their DSPs, automatically bid on those impressions.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advertisers, through their DSPs, automatically bid on those impressions.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 Klient Boost ) 1,000 LinkedIn impressions cost $6.05. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 are female.

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LinkedIn statistics marketers should know in 2023

Sprout Social

billion by 2026. Ads on LinkedIn do especially well Ads on LinkedIn garner a 33% increase in purchase intent for brands. Companies that have done this and are active on their pages see a 5x lift in page views, a 7x lift in average impressions per follower and an 11x lift in clicks per follower.