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How to future-proof your programmatic strategy

Bannerflow

You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what does it actually mean? Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads. With an abundance of ad networks, how do marketers know which to prioritise? .

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. FAST has been forecasted to reach $6 billion in ad spend by 2026. During NewFronts, various platforms showcased their FAST offerings.

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95+ Mind-Blowing Digital Marketing Statistics to Learn From (2023)

Optinmonster

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89

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E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

Convert

CRO projects usually have a clear link to revenue and business results vs. more experimental digital projects like new social media channels. Krista Neher, CEO, Boot Camp Digital. You’ll notice that most of your potential clients spend most of their marketing budget on advertising. Million by 2026, growing at a CAGR of 9.6%