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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). This will get you the higher conversion rates and better ROI which define success. In the U.S.,

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Companies are increasingly turning to digital marketing strategies to; Drive engagement Achieve measurable results Connect with their target audience The digital marketing industry is prеdictеd to reach $807 billion by 2026. The effectiveness of digital marketing efforts is oftеn quantifiеd and analyzed through a wеalth of statistical data.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. BigMarker) Image Source: Podia Conversion Rate Optimization (CRO) Stats The average conversion rate across all industries is 2.9%. Ruler Analytics) Professional services have the highest conversion rate at 4.6%.

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75+ CRO Statistics That’ll Help You Increase Sales in 2023

Single Grain

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. Hootsuite ) Ads with images have a 38% higher CTR than other forms of content. Sprout Social ) High-resolution images generate a 38% higher CTR. TheB2BHouse ) Text ads have a CTR of 0.02%.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions.

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E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

Convert

When you promise a specific revenue or conversion rate, you’ll pique a potential client’s interest. Once you secure your clients, you’ll have to build trust—which will be shattered if you don’t deliver those conversion numbers. 78% of businesses aren’t satisfied with their conversion rates on websites.