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Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

Brian Arthur as estimating that machines could replace 100 million jobs globally by 2025. (As In examining the Frey and Osborne paper, I found just two categories that included “marketing” in their title: “Marketing Managers” with a 1.4% Riesterer’s own talk followed exactly that template, a bit of consistency I always admire.

Studies 120
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3 ways to engage B2B buyers pre-deal

Martech

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. Record a 30-second highlight video. What’s in it for them?

B2B 95
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article thumbnail

3 ways to engage B2B buyers pre-deal

Martech

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. Record a 30-second highlight video. What’s in it for them?

B2B 94
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Winning B2B deals: 3 tips to engage early buyers

Martech

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. Record a 30-second highlight video. What’s in it for them?

Tips 82