Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. The State of AI in Business Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). billion in 2021, according to market research firm IDC ( source ).

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Hinge Marketing

APRIL 23, 2018

If you’re a bit confused about marketing automation in the professional services, you are not alone. Let’s start with what professional services marketing automation (MA) means. Marketing Automation Defined. It allows firms to simultaneously personalize and scale their marketing programs. Content marketing.

Marketing Automation Services 76

Marketing Automation Services Enterprise Management Work Management Marketing Management 76

Valasys

APRIL 17, 2023

Table of Content: What marketing technologies will dominate 2023? What is Automation Tool in Marketing? Why marketing automation is a must in your 2023 strategy? Top Marketing Automation Tools in 2023 Future Trends of Marketing Automation Tools What marketing technologies will dominate 2023? There’s more!

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. The rest is “dark data.”

Trends 101

Trends Enterprise Management Work Management Marketing Management 101

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Only B2B

AUGUST 21, 2023

Manual addressing of these challenges has become impracticable, necessitating automated solutions that can handle the intricacies of modern data. Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance? The utilization of AI-based solutions enhances the efficiency of data cleansing processes.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Salesforce Marketing Cloud

MAY 31, 2023

AI solutions have boosted revenue growth and reduced costs for 67% and 79% of organizations, respectively. Here’s where AI-powered chatbots, apps, and self-service portals can come in. By 2025, there will be 100 zettabytes of data in the cloud with the amount forecasted to double by 2026. AI has proven to have a strong ROI.

Ideal Customer Profiles 98

Ideal Customer Profiles Paid Search Agency Enterprise Management Ad Building 98