The Customer

APRIL 14, 2020

5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. It’s a key interaction enabler. 11 min Do Consumers Really Want Control Over Their Data? 10 min Handling Customer Data?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

JUNE 10, 2024

It’s become a popular tactic because we know email marketing personalization is good for business. But if you want to send personalized email marketing campaigns that actually resonate with subscribers and help forge true connections, simply adding their first name to the subject line or greeting isn’t gonna cut it.

Personalization 70

Personalization Privacy Protection Data Hygiene Paid Search Agency 70

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. This data is then used to create a comprehensive profile of the user, which includes their interests, preferences, and demographics.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52