Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Madison Logic
JANUARY 25, 2024
With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. With Forrester research indicating that 90% of the purchase process is completed before buyers contact a vendor, it’s up to marketers to guide buying committee members toward a decision. Here’s why.
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