Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Yet buyers also use these materials to evaluate vendors. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. Salesforce and HubSpot are two good examples.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Contently

MARCH 21, 2023

In a linear multi-touch attribution model , all actions are given the same credit or percentage value, whether a consumer downloads a whitepaper or stops by the vendor booth at a conference. In 2024, third-party cookies will no longer be available in Google Chrome. This can take shape in a couple of different ways.

Top of Funnel 109

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 109

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101