ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. Growing markets always breed more competition. The number one goal of SaaS demand generation is establishing your brand as a market leader.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. How can we calculate the value it brings to the business?

Top of Funnel 109

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 109

sagefrog

NOVEMBER 7, 2023

If your website is like most B2B companies’ websites, part of your traffic comes from PPC, while the rest can be attributed to organic search. In fact, today, more than 75 percent of B2B website traffic comes from organic and paid search. And according to SEOinc, paid search only accounts for about 15 percent of that traffic.

Traffic 52

Traffic Organization SEO Lead Ranking 52

Hubspot

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". Content creation. Inbound marketing focuses on attracting the right people to your company. Publish: Publish your post on your blog.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78