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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers?

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

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2023 Predictions

Conversica

forecast accuracy on global economic cycles, believe it or not. This means that we might see 2024 budgets get more healthy in anticipation of a recovery. This means that we might see 2024 budgets get more healthy in anticipation of a recovery. For my peer CEOs, this means preparing for a cold winter in 2023.

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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

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Pay With Litecoin

Biznology

The developer had his inspiration from an web meme and wished to create a coin out of it. Upon its launch, hypothesis and robust assist from the community Binance drove the value. The project didn’t have any use case to start with, and there was not a whitepaper either. What will happen when litecoin halves? Once a block is mined (i.e.

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95+ Mind-Blowing Digital Marketing Statistics to Learn From (2023)

Optinmonster

Statista ) The daily number of emails sent in 2023 is forecasted to be around 347.3 Statista ) The daily number of emails sent in 2023 is forecasted to be around 347.3 Are you looking for digital marketing statistics to learn from and grow your online business ? Campaign Monitor ) There are 4.3 billion email users worldwide.