CDP use case for targeting lapsed customers: Best of the MarTechBot
Martech
JANUARY 8, 2024
Specify the content, design and personalization elements of the emails. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. email, direct mail, SMS) and timing for reaching out to lapsed customers. Determine the frequency of email campaigns and the number of emails to be sent.
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