CDP use case for targeting lapsed customers: Best of the MarTechBot
Martech
JANUARY 8, 2024
Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. email, direct mail, SMS) and timing for reaching out to lapsed customers. Engagement metrics: Open rates, click-through rates, and response rates to assess customer interest and interaction with the campaign.
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