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Klaviyo Product Update Roundup for February 2024

SmartBug Media

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. This latest update is designed to streamline the process of managing enrollment information directly within the workflow tool.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

Best eCommerce Personalization Software of 2024 Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers. The following are the eCommerce personalization software available in 2024: 1.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

Specify the content, design and personalization elements of the emails. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. email, direct mail, SMS) and timing for reaching out to lapsed customers. Determine the frequency of email campaigns and the number of emails to be sent.

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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

The platform excels in collecting and analyzing real-time feedback from multiple sources, including social media, surveys, reviews, SMS, emails, voice conversations and more. The post Top 15 sentiment analysis tools to consider in 2024 appeared first on Sprout Social.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.