2024 Broadcasting Cable Marketing 
illumin
APRIL 25, 2024
It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. billion growth projection in 2024 according to eMarketer. It’s a common misconception. An example would be the Dish Network.
Sword and the Script | B2B
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.
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Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Precise Targeting One of the key advantages of CTV advertising is its ability to deliver precise audience targeting. billion U.S.
illumin
MARCH 7, 2024
Sports broadcasting is one of the last pillars of linear TV. The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment.
Digilant
AUGUST 10, 2023
Programmatic advertising is a vital part of the modern marketing playbook. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. But that doesn’t mean your life as a marketer is getting simpler. Consider the following: By 2024, U.S.
Digilant
AUGUST 10, 2023
Programmatic advertising is a vital part of the modern marketing playbook. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. But that doesn’t mean your life as a marketer is getting simpler. Consider the following: By 2024, U.S.
Madison Logic
JANUARY 25, 2024
With this data suggesting that only 5% of target accounts are in-market to purchase a solution, it’s become increasingly important for marketers to seek strategies that target the 95% of accounts that aren’t ready to buy today but will be in-market sometime in the future. But the days of “quick wins” are dwindling.
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