Performance Marketing: Tools, Techniques and Best Practices
Marketing Insider Group
NOVEMBER 6, 2023
This number is expected to grow to $646 billion by 2024. CPC (Cost Per Click): Payment is made when an ad is clicked. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information. About 88% of consumers say that authenticity is important when deciding what brands they like and support.
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