Think the martech landscape is big? Here’s the size of the software industry overall
JULY 30, 2022
And you see increasing cross-pollination between those domains. These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. Is 2023 the Year of the Martech Cataclysm? Up to 20% of the current martech landscape could churn before 2024.