Remove acquisition
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Think the martech landscape is big? Here’s the size of the software industry overall


And you see increasing cross-pollination between those domains. These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. Is 2023 the Year of the Martech Cataclysm? Up to 20% of the current martech landscape could churn before 2024.

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5 Ways to Use GA4 to Generate More Revenue For Your Business


Third-party cookies have not been removed yet and there is talk that this will really take shape in 2023 , but connecting your Google Analytics to GA4 now will allow the platform to begin collecting data to provide better insights in the future. Click under the “Acquisition” area to “User” or “Traffic” Acquisition, whatever you prefer.