Think the martech landscape is big? Here’s the size of the software industry overall
chiefmartech
JULY 30, 2022
And you see increasing cross-pollination between those domains. My impression is that especially in markets outside of North America, there’s a ton still to discover. Is 2023 the Year of the Martech Cataclysm? Up to 20% of the current martech landscape could churn before 2024. Well, at least today. My best guess?
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