Martech

APRIL 18, 2023

The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For nearly all of the broadcast era, Nielsen had what was essentially a monopoly on measuring ratings. and startups such as VideoAmp, iSpot.tv Why we care. Also, it has opened the door to competitors. Bad timing.

Cable 99

Cable Broadcasting Television marketing Guidelines 99

Spiralytics

JANUARY 31, 2023

Mid to large-scale companies will start to adopt podcasting as an effective way to grow their brand, leaving less room for startups and small companies. After all, advertising through audio platforms has been around for a while, as radio stations have been broadcasting paid commercials for a century.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

NetLine

JULY 27, 2023

Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting. I added data and insights from the 2023 report to a recent conference Master Class presentation on B2B marketing, it was the most informative research I could get my hands on to share with my audience.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

PureB2B

JUNE 21, 2022

The aim of interruption marketing is to broadcast the benefits of a product or service to the masses, in hopes of generating enough interest to convince people to purchase said product or service. They also consider it unacceptable for marketers to send anything to them without asking for permission first. It’s that simple.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Sword and the Script | B2B

DECEMBER 26, 2023

Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Single Grain

FEBRUARY 12, 2024

Get this: A whopping 33 million people were shopping on TikTok in 2023. The platform’s commitment to the success of TikTok Shops, coupled with the introduction of features like ads , live broadcasts, and affiliate selling, creates a conducive environment for businesses to thrive.

eCommerce 52

eCommerce Broadcasting Social Media User-Generated Content 52

Choozle

JANUARY 23, 2024

million net square feet of exhibits, 15% larger than CES 2023 4,300+ exhibitors, including 1,400+ startups 135,000+ attendees from 150 countries, regions, and territories 5,000+ global media and content creators 60% of Fortune 500 companies 250+ conference sessions with 1,000+ speakers What were the hot topics at CES 2024?

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52