Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. This can only be done by analyzing millions upon millions of datasets from previous users. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. How is AI used in marketing?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Martech

FEBRUARY 15, 2023

” Released in September 2022, it is an excellent read and I highly recommend it. As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. Here are four areas in marketing technology that require such consideration. Even when using personas, they’re not perfect.

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

Convert

APRIL 25, 2023

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Convert

MARCH 9, 2023

Certified Google Optimize experts knew of the sunset since March 2022. The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

Certified Google Optimize experts knew of the sunset since March 2022. The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App.

Optimization 59

Optimization Paid Content Google Enterprise Management 59