LeadsRX
JANUARY 7, 2022
From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.
Martech
MARCH 2, 2023
And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling?
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Martech
JUNE 29, 2022
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. ” Among those many touches is the intent data sourced from software review site G2. . Fragmented data on the customer journey.
Top Rank Marketing
AUGUST 16, 2023
Fortunately, there are new techniques, tactics and tools emerging to aid B2B marketers as they navigate these difficult circumstances. How B2B Marketing Leaders Are Rising to the Occasion Drawing from expert insight and industry research, here’s a look at how B2B marketers are evolving their approaches to meet these challenges head-on.
PureB2B
MAY 13, 2022
However, correctly managing (and maximizing) your marketing budget should be your number one priority. Luckily, according to Hubspot research , 2022 has seen marketing budgets increase by around 80%. Is there a way you can make an impact and help increase marketing attribution? Risk Assessment. Reactive Campaigns.
KoMarketing Associates
SEPTEMBER 23, 2020
Sales and marketing alignment is not something marketing automation is primarily known for. But the importance of this objective for marketing automation speaks to how marketing automation is increasingly done in service to the goal of sales and marketing alignment. Automated Attribution. Direct mail.
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?
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