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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Marketers: What should you focus on in 2022?

Martech

” Take 2021, the year we thought everything would start getting back to normal. Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. Do they reflect current conditions because of COVID or supply problems?

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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Foundations of Data Privacy in Email Marketing

Litmus

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

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