Launch Marketing

JULY 10, 2019

In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences.

Top of Funnel 64

Top of Funnel Video Marketing Tips Paid Search Agency 64

Hubspot

MARCH 1, 2019

In a survey of businesses with sales and marketing departments, the 2018 State of Inbound Report found that the top three priorities of the sales organizations were to close more deals, improve the efficiency of their sales processes, and reduce the amount of time it takes to make a sale. And the contacts that demonstrate interest (e.g.,

Terms and Conditions 86

Terms and Conditions Ad brokers Sales Qualified Leads Organic Leads 86

Televerde

NOVEMBER 14, 2019

Most impressively, a Monetate Research study (via Retail Dive) found that 93% of businesses with advanced personalization strategies saw their revenues rise in 2018. It’s an effective strategy because it focuses ads on prospective customers who have already demonstrated interest in your brand by visiting your website.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

DiscoverOrg

AUGUST 7, 2018

When your prospects go to other websites, you have no visibility into their activity or implied intent. With intent data, you do. Why is predictive intent important for B2B sales? According to TOPO ’s 2018 Account-Based Technology Report, Intent Data is the fastest growing solution in the Sales Tech stack.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

When your prospects go to other websites, you have no visibility into their activity or implied intent. With intent data, you do. Why is predictive intent important for B2B sales? According to TOPO ’s 2018 Account-Based Technology Report, Intent Data is the fastest growing solution in the Sales Tech stack.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Adobe Experience Cloud Blog

AUGUST 3, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. Engagement: users have demonstrated interest with downloads or form-fills, but are not quite ready to buy. Content Is Still King. Ideal Assets.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94