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New Year, New Lead Generation Resolutions

Opt Intelligence

Develop Data Privacy Guidelines. 2018 brought GDPR, the European Union’s General Data Protection Regulation. 2019 heralded CCPA, the United States’ own California Consumer Privacy Act. 2020 brings enforcement of CCPA, and the promise of more data privacy rules and regulations. Retarget and Resubscribe. We can help!

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

While the goal of one email may be to generate registrations of a webinar (lead generation) and another may be to create sales (conversions), these are generally the top metrics for determining the success of an email campaign. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Get on the list ?.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

It’s funny to me that computers actually caused many messages to be the same – provided you gave AI all the exact same prompts.” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. ” ~ Prof. Wishing you a safe and happy holiday season.

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Lead Generation: The Findera Way!

Valasys

Yahoo co-founder Jerry Yang and Salesforce and Visa board member Maynard Webb have funded a simpler and cheaper solution for finding leads: a free vertical search engine that is optimized for business professionals. Registration is not required if you are just performing individual searches but in order to maintain a list, it would be needed.