Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. On the other end, you have companies selling into the SMB market. Read the rest of the findings in our ABM Outlook Survey 2018 report.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. Workspaces can also be segmented or shared based on programs, databases and instances for segmented teams.

Marketo 119

Marketo Marketing Automation Services Enterprise Management Marketing Management 119

FunnelEnvy

MARCH 7, 2018

Along the important dimensions that we segment customers, which include individual and account based characteristics, commercial intent seems to be the hardest to apply. These clusters represent segments of intent, so we should consider which entities we’re primarily concerned with gauging intent for. Behavioral Criteria.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

Single Grain

APRIL 25, 2022

Directives S pecializes In : They have the best marketing team of paid search professionals who combine customer intelligence with sophisticated messaging and placement to reach customers at every crucial stage of the buyer journey. Perform market segmentation. Performing market segmentation, audience targeting, and refinement.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Vidyard

JULY 9, 2020

When Facebook suddenly pivoted away from video in 2018, a flight of startups including Mic went bankrupt. The data platform startup Segment ran a brand campaign that was so successful, it bled over into social media. A billboard from Segment that says, “Good morning, LA!” A billboard from Segment that says, “Good morning, LA!”

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Martech

FEBRUARY 25, 2022

Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Delivers intuitive inbound and outbound multichannel marketing, contact capture, scoring, segmentation, targeting and lead nurturing. Product overview.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120