Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

The Point

JANUARY 17, 2019

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on PureB2B. Highly unlikely.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on DemandScience.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

DealSignal

MAY 3, 2018

We’ve benchmarked data decay ourselves. That alignment will help avoid time- and budget-wasting one-off requests, eliminate debate over lead qualification, and will ensure that the whole team is working towards the same goals. We ran a campaign with validated emails in December and had 99% deliverability.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Marketing Insider Group

DECEMBER 8, 2020

Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches). Identify significant trends and learn from them. These questions should be set forth and answered carefully before planning a successful lead generation strategy.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356