LeadSquared

FEBRUARY 23, 2024

What is in CRM is true, and what is not is false.” Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. Now, they are able to handle both their inbound and outbound activities without switching platforms.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

Adobe Experience Cloud Blog

APRIL 11, 2017

For example, Socedo has integrations with the leading marketing automation and CRM platforms in the market, so that our customers can sync new leads from our system into their system of record. She became a lead in our system on June 1, 2016. For six months, Anna received our weekly nurture emails.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Rollworks

JUNE 3, 2018

While you’ll bring in fewer leads, an effective ABM strategy will actually raise your marketing ROI because each lead will be worth more. Your team should be keeping detailed qualitative notes inside your CRM so that everyone knows where the account stands. And it’s not just quantitative marketing data that matters.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

PathFactory

FEBRUARY 1, 2019

Back in 2016, Invoca transitioned to a more sophisticated model. Clearly, switching to an ABM model is helping things trend in a positive direction. Back in 2016, Invoca’s marketing team was doing one thing and sales was doing another. But it’s only powerful when you can tie that data back to your CRM.

Account Based Marketing 56

Account Based Marketing Lead Ranking ABM Marketo 56