6sense

DECEMBER 9, 2021

B2B marketers and sales professionals will similarly benefit if they harness buyer intent data to focus on the right companies at the right time with the right messaging. When layered together, though, this multitude of signals produces a reliable, accurate means of identifying and prioritizing in-market buyers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

6sense

JANUARY 7, 2016

The “right” team is a function of your company’s size, but it’s also a function of today’s market, technology trends and the current maturity of the B2B marketing discipline. The Next-Generation Marketing Team. In 2016, B2B marketing will be dominated by teams who’ve figured out data-driven, customer-centric marketing.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

6sense

JULY 17, 2017

It would repeat in 2015, 2016 and 2017. And if you’re on a B2B sales or marketing team, you are too. Because at a time when the whole world is going digital, the technology you need to reach and engage in-market buyers is right at your fingertips. Just one year later…. You just need to ask yourself, What If?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Sword and the Script | B2B

DECEMBER 26, 2023

They’ve increasingly done so at the expense of investment in any aspect of marketing that’s hard to measure – like brand. It’s not working anymore because more tech companies are chasing fewer in-market buyers. Wishing you a safe and happy holiday season.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64