Directive Agency

NOVEMBER 15, 2018

Is There a Kink in My Funnel? Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

Directive Agency

NOVEMBER 15, 2018

Is There a Kink in My Funnel? Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile.

Sales Management 40

Sales Management Lead Generation Top of Funnel Lead Scoring 40

ConvertKit

JANUARY 15, 2021

Chapter #6: Deliverability and spam. Work email use dropped from 256 minutes per day in 2016 to 209 minutes in 2019, and personal email use saw a similar drop from 209 minutes per day in 2016 to 143 minutes in 2019. 73% of millennials prefer communications from businesses to come via email ( Adestra 2016 ). The good news?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

APRIL 25, 2017

Here are six challenges every small business faces, along with some tactical advice about how to fix them. Hiring new employees is a big deal and a complex process, and the cost of onboarding is an average of over $4,000 per new employee for most companies. Many people find out about HubSpot because of our blog posts.

Small Business Marketing 78

Small Business Marketing Business Buyer Personas Opt-out 78

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. But leads don't grow on trees. all over the place.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

MAY 2, 2016

There's a lot that goes into becoming more business-savvy, whether it's learning the "softer" skills (like people management and public speaking) or mastering the "hard" skills (like accounting and finance). 8) HubSpot Academy. Inbound Sales Certification: A series of five classes that introduce you to the Inbound Sales Methodology.

Resources 28

Resources Business Class B2B Thought Leadership 28

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Recommended reading: Social Media in 2016: Big Trends Emerge in Visual Content. #13. Marketing, sales, customer service, IT, and more.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48