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How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. Leads should: Have enough money to afford your solution.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

What do these leading AI companies know that you don’t? We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Whether you’re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM.

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Conversica’s Market Momentum Continues in 2018 with Rapid Growth, New AI Capabilities and Series C Funding Round

Conversica

In addition to closing its Series C funding round, key milestones for Conversica in 2018 include: Continuing aggressive growth of annual recurring revenue, now exceeding $35 million, with sales to new customers and significant expansions in existing accounts. FOSTER CITY, Calif. Driving Product Innovation in Conversational AI.

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5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line

Hinge Marketing

Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. Traditional thinking also relegates marketing professionals to the role of support—and often to that of proposal machines.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention.

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

To say account based strategies were prominent in 2016 is an understatement. Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. Sales Speaker, Author and Advisor. Here’s what they had to say. Jill Rowley.

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Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. So how do you become strategic and versatile? Book My Free SaaS Marketing Consultation. Neil Patel.

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