ViewPoint

AUGUST 20, 2015

In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. I like to think of the lead-to-revenue process as a river that I’m tubing down.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Results indicate that 23 percent of sales teams are creating more of their own video content this year, up from just 15 percent in 2016.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Hinge Marketing

MARCH 31, 2016

Lead scoring—the ranking of prospective clients (i.e., leads) according to the value each might bring to the firm—is one of the most valuable tools in business development (BD) and marketing. Unfortunately, most BD folks don’t know where to begin with lead scoring, let alone how to get the most out of it.

Lead Scoring 48

Lead Scoring Lead Ranking Sales Qualified Leads Leads 48

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. Let’s talk about building your sales enablement strategy. It may not come as a surprise to you that, on average, sales reps spend less than 36 percent of their time actually selling. We can start by defining what sales enablement looks like for your company. Sales Team Focus.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Book My Free SaaS Marketing Consultation. TABLE OF CONTENTS: Rand Fishkin. Neil Patel. Hiten Shah. Alex Turnbull. Steli Efti.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Rollworks

JUNE 3, 2018

Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. It often relies on tracking the lead’s behavior online to take a guess at where they land. What lead magnets did they download? You control the dialog. Source ).

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40