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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Content management systems and marketing automation platforms enable businesses to collect and analyze customer data, segment audiences effectively, and automate personalized content delivery. In 2016, Snapchat launched Bitmoji with personalization top of mind.

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The Email Marketing Software You Need For Success

Atomic Reach

That also means, when they are ready to invest their money and time into making their business known, they have to find the most efficient and cost-effective ways to market themselves. Econsultancy, 2016). That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this.

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Customer Data Platform Discussion with David Raab

Porch Group Media

Anders Ekman: Hello, I’m Anders, President of V12, and we have a great segment for Next Best Action today. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute. In 2016, the market took off.

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The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016. Pricing: free, or API data by quote.

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Best Digital Marketing Books 2020

Brightedge

So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Try our Digital Marketing Quiz.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " certifications per user by the end of 2016," Peters said. Our goal was to reach 1.5