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Bluffing Your Way Through Dreamforce – Predictive Analytics

Leadspace

If you use Salesforce, your inbox is probably filling up with invitations to all kinds of Dreamforce martech vendors’ parties. But if you can squeeze in some time before lining up for U2, it’s also a good place to learn more about B2B marketing tools, tactics and best practices. Don’t worry. First, the basics.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " That makes sense, since Trello is a collaborative project tracking tool.

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Best Digital Marketing Books 2020

Brightedge

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing. By Dominik Kosorin, 2016.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

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6 Ways to Create Rocket-Fuel Content for Marketing Automation

Adobe Experience Cloud Blog

Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content. . Here are six ways to align content marketing and marketing automation: 1.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . 45% of marketers say blogging is their #1 most important content strategy.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute.