Leadspace

SEPTEMBER 29, 2016

Predictive analytics will come up during Dreamforce. Predictive analytics is rapidly gaining popularity – and curiosity – among B2B lead generation professionals. It’s bound to feature at Dreamforce 2016. ROI with predictive analytics. Don’t worry. We’re here to help. First, the basics.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Sales Management Analytics 48

Hubspot

SEPTEMBER 13, 2016

According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. Looking at top-level web analytics metrics like traffic is only part of the puzzle. Why Digital Marketing Analytics Matter More Than Web Analytics.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

Leadspace

DECEMBER 5, 2016

It’s been blogged, tweeted, studied and generally written to death in 2016. Consider: What percentage of the emails sent from your marketing automation system (or CRM) bounces in a typical campaign? Plug into predictive analytics. Unsurprisingly, companies who use predictive analytics tend to see very quick ROI.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

Brightedge

JANUARY 13, 2020

I guess in the digital era, these topics are more often being covered in posts and ebooks. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. By Dominik Kosorin, 2016. Try our Digital Marketing Quiz.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " certifications per user by the end of 2016," Peters said. Experiment Plan.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Valasys

JULY 31, 2019

Ways for companies to achieve content intelligence include integrating artificial intelligence (AI) into the content management system (CMS), customer relationship management (CRM) of their businesses or with diverse Digital Asset Management (DAM) technologies.

Marketing AI 40

Marketing AI Digital Asset Management Top of Funnel Work Management 40

Referral Rock

NOVEMBER 1, 2019

In 2016, Giftbit, Inc. As of 2018, Perka was integrated into, and rebranded to be part of, Clover, an all-in-one CRM, point of sale and payment system for small and medium-sized businesses. POS, CRM, email marketing, and other software you use to run your online store. This is especially true for large-scale campaigns. .

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45