Optinmonster

DECEMBER 28, 2023

jump from 2015 , when only 2.08 Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. Social Media Marketing Over the past decade, social media networks have grown exponentially. There are about 4.95 billion active social media users. This is a 138.2%

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase. Featuring: @bigalittlea.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Valasys

JULY 2, 2019

When it comes to B2B marketing deep learning can aid in SEO keyword research, link building, and intent targeting & even can conduct the psychographic analysis of audiences for targeted content creation. Helps in Improving Rankings: In 2015, Google introduced its deep learning algorithm RankBrain to supplement Hummingbird.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Unbounce

MARCH 7, 2019

It’s 2015. In a traditional ad group (with multiple keywords) the differences in keyword bids, match types, and expected CTR contributed to the success or failure of an ad. You may want pages for each state or city you service, for each type of product you sell, or each unique demographic/psychographic segment you hope to reach.

PPC 111

PPC Practices SEM Best Practices 111