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O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). They also saw a 28% savings in CPC versus traditional Shopping ads and 34% higher CTR than standard PLAs.

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MARCH 7, 2019

It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You look at how the industry has changed, and begin to wonder, “are SKAGs still a best practice to get the most from my SEM strategies? The worst-kept secret, once upon a time.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

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