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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

8 Hidden PPC Reports to Find Out” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). This position has been observed to have the highest CTR, and can account for 20% to 33% of all traffic for mobile PLAs.

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Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Unbounce

It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. Read about why PPC experts sometimes use this strategy here. How PPC has changed its view of match types. The worst-kept secret, once upon a time. EDITOR’S NOTE. via Google ).

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