SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
8 Hidden PPC Reports to Find Out” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). This position has been observed to have the highest CTR, and can account for 20% to 33% of all traffic for mobile PLAs.
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