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Personalized Video: Everything You Need to Know

Vidyard

Customer Service 5. This meant that one video could be sent to multiple people at the same organization, and easily shared amongst recipients. This strategy can be quite scalable for marketing teams on a budget and can work well for account-based marketing (ABM). Personalization Methods 3.1 ABM and Sales 4.4

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5 Tips to Revamp Your 2016 Email Marketing Strategy

Hinge Marketing

As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. 2015 is nearly gone, but shouldn’t be forgotten. But the proof is in the pudding.

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Video Marketing Statistics That Matter to Businesses

Vidyard

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Video Length 2.4

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. 307% organic traffic. 21pp deal win rate.

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. What is the conversion rate of social media? Source: 2016 Content Marketing Institute.