Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. What is the conversion rate of social media? Source: 2016 Content Marketing Institute.

Paid Content 101

Paid Content Lead Ranking Lead Scoring Lead Gen 101

Hinge Marketing

DECEMBER 3, 2015

As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. 2015 is nearly gone, but shouldn’t be forgotten. But the proof is in the pudding.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. 307% organic traffic. 21pp deal win rate.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

MARCH 15, 2021

Customer Service 5. This meant that one video could be sent to multiple people at the same organization, and easily shared amongst recipients. This strategy can be quite scalable for marketing teams on a budget and can work well for account-based marketing (ABM). Personalization Methods 3.1 ABM and Sales 4.4

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65