In stream vs. in banner video advertising
Choozle
NOVEMBER 5, 2018
To start, some video advertising stats: In 2017, in stream video ads had an average cost-per-mille (CPM) of $25.22, with the in banner average at $14.72. Fifty-two percent of video ads are viewed on mobile. Total video ad revenue doubled in just two years, from $5.9 billion in 2015 to $11.9 billion in 2017.
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