LEADership

DECEMBER 17, 2013

Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering. You need to understand and watch lead behaviour to help them do what they want to do and help them do it better. Happy Holidays!

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

Belkins

FEBRUARY 8, 2021

In 2014, around 64% of B2B companies were using predictive lead scoring to improve the accuracy of their targeting and sales engagement. What can you foresee with predictive lead scoring? It uses data and facts to prepare you for possible challenges and help you find the most effective lead generation methods.

Lead Ranking 58

Lead Ranking Lead Scoring Sales Qualified Leads Leads 58

B2B Marketing Directions

JANUARY 4, 2015

The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas. Ross focused on two major issues: What were the top challenges facing marketers in 2014? In this webinar, Ms.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

LEADership

SEPTEMBER 30, 2014

2014 has been quite an enlightening year for me so far. Watch your B2B lead generation efforts yield greater conversion, customer retention rates go up and customer referrals multiply. . If you enjoyed this post, please click here to receive updates and information about B2B marketing and lead generation.

B2B Thought Leadership 40

B2B Thought Leadership Sales Qualified Leads Lead Qualification Enterprise Management 40

markempa

APRIL 14, 2014

Watch the entire session, “ Lead Qualification: How demographics, content and behavior helped Adobe boost conversions 500% ,” to discover how Shelby took this challenge even further by scoring webinar leads and how that effort resulted in a 500% conversion rate increase in sales. You might also like.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

markempa

OCTOBER 20, 2014

Tweet I’m writing this post at Dreamforce 2014. Lead generation is a conversation, not a series of disjointed campaigns. A strategic lead generation portfolio will always outperform marketing tactics that stand alone. Customers for life. So does every single touch after that.

B2B Marketing 120

B2B Marketing B2B Lead Qualification Marketing & Strategy 120

Vidyard

NOVEMBER 11, 2016

It’s not a focal point of a campaign, it leads people to the campaign focus and supports it. Their videos have been featured on Buzzfeed, Reddit, The Huffington Post and others, and their Email in Real Life campaign received a 2014 PR Platinum award nomination. Terminus wanted to go beyond the buzz, and build a category for ABM.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111