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Email Marketing: 3 simple steps for building customer personas

markempa

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Every solution starts somewhere. It starts with some of the obvious,” Byron explained.

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. That’s why marketing automation software is so important. But marketing automation has a bad rap.

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Human-to-Human Marketing: A Trend for 2015 and Beyond

Hubspot

Personalized marketing takes a tremendous amount of planning, strategizing, and following through, but there are amazing marketing automation tools out there developed to help marketers get personal with ease! They asked me to take a survey, which also means they really care about my experiences in-store.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Bucket number one would be your company might be using email marketing. of email marketing. So we like to say that those kinds of company, they’re just sending out email blasts.

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100+ B2B Marketing Statistics You Cannot Miss!

Valasys

A formal marketing plan is in place in 45% B2B companies (Statistica). 61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies.

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies.