Contently

JANUARY 4, 2017

When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Insist upon clear labeling.

Advertising Agencies 148

Advertising Agencies Advertisements Advertising Effectiveness 148

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blockers quickly rose to the top of the app charts all around the world. So go get ’em!

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. What is a “Paid Link”? Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?

Link Building 120

Link Building Paid Content Google Advertorials 120

Contently

APRIL 20, 2016

” three times each during the post-game interview, according to a 2014 USA Today article. Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. ” Then the ad cuts to Phil Simms at midfield, post-victory. “Of The rise, and failure, of influencer marketing.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

APRIL 12, 2016

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Content is still one of the leading drivers of conversions and overall revenue and, thanks to consumers’ love for innovation and wit, becoming even more important.

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28