40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
KoMarketing Associates
MAY 28, 2015
In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Compare this to 18% of advertising dollars spent on print advertising when only 4% of our media time is spent in that medium. In the US, 2.8 hours per day is spent viewing information via mobile device (roughly 29% of total time).
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