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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Compare this to 18% of advertising dollars spent on print advertising when only 4% of our media time is spent in that medium. In the US, 2.8 hours per day is spent viewing information via mobile device (roughly 29% of total time).

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How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark Consulting

” What to Look for in a Vendor. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. Research Vendors. Several vendors are open to trial periods or at the very least customized demonstrations, so review your options carefully.

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22 Tantalizing Content Marketing Stats and Facts

Webbiquity

Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019.

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How Programmatic Evolved Within 8 Years

Martech Advisor

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. Vendor-neutral RTB ecosystems started to thrive: since 2014 mobile ad formats officially outweighed desktop. Programmatic does not stop – it actively seizes new formats and mediums: mobile, connected TV and audio podcasts.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Furthermore, paid advertising has nothing to do with user experience; it’s just a transaction between you and the ad inventory vendor.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What social media tool helps small business double their reach on Twitter? How much do small businesses spend on search engine marketing? Social Media Use in Small to Midsized Businesses (SMBs). Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need. Given this, vendors would be wise to continue expanding contact and lead management capabilities and also offer solutions that better meet the needs of specific industries.