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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% No-one uses “free” in subject lines any more, do they?

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But it’s also interesting to see the smaller ones, such as ClickTale, Demandbase, Kissmetrics, Monetate, Moz, ReachForce, SiteSpect, SugarCRM, Wingify, and WordStream that have carved out and sustained well-known brands for over 8 years — no small feat. There was definitely a swelling of new martech firms starting around 2013.

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16 marketing automation platforms your organization should consider

Martech

More advanced data deduplication and data cleansing enabled through turnkey integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013. Dallas-based Thryv was founded in 2013 and has 2,400 employees.