Remove 2013 Remove Broadcasting Remove Public Relations Remove Television marketing
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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Indeed, its subscription base rose by 100%, improving the public’s perception of the well-known newspaper.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

.” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. 69% of marketers expect to put the most increased efforts into YouTube in 2013.

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How to Capture the Excitement That’s Already There

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Kevin is a part of the Global Communications External Group, which is in charge of corporate public relations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link].

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The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry

Hubspot

The putting together of these gift bags comprises an entire industry that''s tightly controlled by a few public relations professionals who are matching brands with celebrities. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future.