Customer Experience Matrix

APRIL 26, 2024

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. That's odd; people ask me those questions all the time. Here are my current answers. What stages has it gone through over that time?

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Personalize and target your content.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Brightedge

JANUARY 13, 2020

However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. Digital Marketing for Dummies. Why they should care?

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

PureB2B

NOVEMBER 29, 2016

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. Enhanced targeting and personalization.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. Enhanced targeting and personalization.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Valasys

AUGUST 9, 2019

SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices. The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52