ANNUITAS
AUGUST 30, 2018
It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.
Envy
DECEMBER 23, 2020
Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of marketing budgets as a percentage of company revenue has remained more or less stable at 11% since 2012. Yet B2B marketers have been complaining about “not having enough budget” since the dawn of time.
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Webbiquity
JANUARY 19, 2016
Image credit: The CMO Survey. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.
Marketing Insider Group
MAY 31, 2012
Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. e6e6e6 ;'> May 22, 2012 4:53 pm via TweetChat Reply Retweet Favorite.
ViewPoint
MARCH 6, 2012
According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. F5 successfully aligned sales and marketing and reaped the rewards: Marketing inquiries went from 1.7% only two years ago) for every $1 in marketing spend.
Strategic-IC
APRIL 6, 2022
But in recent years it’s become a hot topic for B2B marketers. Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. That’s what makes today’s sales funnel ‘dark.’” - Mark Schaeffe r.
SnapApp
AUGUST 22, 2017
In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The company sat at the middle of the marketing model, and messages flowed outward through different channels with limited opportunities for input and/or cross-channel. . . Looking Back, Looking Ahead.
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